Here's what the February 3 holiday's founder Jon Swift had to say about it, on his own blog:
From the day I started this modest blog I have tried to follow one simple rule, the Golden Rule of Blogging: Blog unto others as you would have them blog unto you. I don't call people nasty names because I don't like being called nasty names. I don't try to out pseudonymous bloggers because I don't want to be outted. I don't attack bloggers' families because I don't want my family attacked. And when someone is kind enough to add me to their blogroll, I add them to mine as well. It seems to me that it is the polite thing to do.
I remember how difficult it was to get people to notice my blog when I first started out. "Build it and they will come," apparently only works with magic baseball fields. The only way to get anyone to notice my blog was to get them to link to me and that was not always easy. I linked to other bloggers and clicked on those links hoping they would notice my link in Sitemeter. I sent emails to other bloggers asking them to take a look at my latest piece or to add me to their blogrolls. I instituted my "Liberal Blogrolling Policy" offering to exchange links with anyone who linked to me. As more blogs began to link to me and add me to their blogrolls, a curious thing began to happen. More people came to my blog from those links and from Google. And many of those readers then visited the blogs that I linked to. Though it cost nothing to link to someone, I realized that on the Internet links are capital. Every link has value. And when two bloggers link to each other, they both profit.
See http://jonswift.blogspot.com/2008/02/blogroll-amnesty-day.html for more.
In honor of this special occasion, I’ve added to my blogroll, and encourage everyone to expand their horizons by checking out the offerings (some big, most small) provided by some of our fellow bloggers and readers. Of course, I hope they add Birds on a Wire Blog to their list, too.
Psst, tomorrow is a big day in Birdland. Can you guess what it is? Hint: It will take one candle. Stay tuned.